Who says we can’t repeat an outfit many times?

12. August 2019

Angela Merkel as a trend-setter? Well, yes my dear, the German Chancellor is becoming a fashion icon as the media reports, in shock, that she has worn the very same outfit at four different occasions! At the Salzburg Festival last week, Merkel appeared in a colourful silk kimono she’s been wearing for more than twenty years, now talk about long-life clothing!

The turquoise, pink, yellow and black kimono is a great example of environmentally conscious use of clothing. Merkel is said to have bought it in America in the mid-nineties. She has worn it in public appearances in 2002, 2008, 2014 and 2019, pairing it with black pants and with a long skirt as well, proving the statement piece is as versatile as it is eye-catching.

CDU politician Angela Merkel with husband Joachim Sauer at the opening of the Bayreuth Festival (Photo by Franziska Krug / Getty Images)

By repeating the same outfit, the chancellor sets an example of sustainable fashion and shows us that wearing clothes for a lifetime is possible if you buy good quality items and take good care of them.

She is not the only women in the public eye „daring“ to wear the same outfit more than once. Catherine Duchess of Cambridge is known for repeating the same clothes several times. Last year, the actress Cate Blanchett attended the opening gala as jury president of the Cannes Festival wearing an Armani dress she had already worn at another occasion four years before.

Funnily enough, each of these eco-conscious women has caused a stir in the media for repeating their clothes while nobody even blinks an eye when men wear the same suit.

In these fast-fashion days, it is inspiring and refreshing to see the most powerful woman in the world, at the forefront of the conscious consumer movement. If a woman like Merkel, who is constantly under media scrutiny, has no problem with wearing the same clothes, who says you can’t repeat an outfit many times?

Sustainability is the new black 😉



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