How to buy clothes that look expensive but actually, aren’t. Smart shopping.

What do Catherine, Duchess of Cambridge, Letizia, Queen of Spain and Victoria, Crown Princess of Sweden have in common? The three women wear very often clothes that look expensive but are the best example of fast fashion. They show up in official events and trips looking gorgeous in clothes from high street labels, proving that you don’t need a millionaire’s budget to be chic and elegant. It’s the whole art of how to buy clothes.

Do you remember the Zara trousers Kate Middleton wore in her trip to India? The blue and white striped dress she wore to a polo game or the & Other Stories floral midi dress she wore to the opening of the Chelsea Flower Show? They all sold out after the Duchess was seen in them.

But how to choose the right piece that will make you look like a princess? Since you don’t have a private secretary with a stylist-degree, better read this article until the end. Number 1 thing to remember: you’re looking for an inexpensive outfit, but clothes that look expensive. And here is what you have to take into consideration when shopping.


Other Stories S/S’19 dress and pantsuit. Photo courtesy of & Other Stories

Some fast-fashion stores can copy designers collections as soon as the models are out on the catwalk, but somehow, when you try the dresses on, they never seem to look as good as they should. Why is that? Well, you can copy the look, the trend even the patterns and colours, but if the fabric is cheap, it will ruin the garment. Natural materials such as silk and cashmere are lovely, but you can also choose more affordable natural fabrics like cotton and linen that look chic and are durable so that you won’t have to throw them away after a few washes.

Although polyester is a synthetic fabric, it is widely used nowadays in more affordable clothes. There are different kinds of polyester; the ones with higher quality can look quite right but avoid those that are too inexpensive. Stay away from Acrylic and Rayon also.

An excellent cut is almost as significant as a good material because it allows the fabric to hang on your body in the most flattering way. Your clothes should fit you perfectly, not too tight nor too loose.

Minimalistic and classic styles are timeless and always chic. You can’t go wrong with clean lines; just think of Jackie Kennedy or Audrey Hepburn in their fabulous little black dresses.

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Arket S/S/'19 sandals. Photo courtesy of Arket

Ah, the shoes, don’t we all love them? Beautiful footwear can make or break your look.

When shopping for shoes, pay attention to the quality of the materials used; any pair of shoes in leather or other natural material looks way more elegant and more expensive than synthetic ones. Look at the heels; they should be, preferably, lined, and avoid at all costs cheap looking shoes with plastic heels, these are a total no-go. Your shoes should be comfortable; nothing says "cheap" like a woman who cannot walk properly because of hurting shoes! Espadrilles are an excellent example of affordable shoes that look expensive; they are timeless, elegant, comfortable and made with natural fabrics. In summer, royal feet and espadrilles are never too far one from another!


S/S'19 Floral dress. Photo courtesy of Arket