Get ready for Copenhagen Fashion Week with its joyful, accessible and wearable fashion. From the 2nd to 4th of February, this is the place to see what 31 Scandinavian brands have in store for us next season. However, we already know that sustainability is a big focus of the Scandinavian fashion event that started in 2006 and today has a cult status. So, their sustainable agenda brought on board Zalando, the big tech platforms for fashion and lifestyle. As a result, it will add value to the CPFW through Zalando Sustainability Award.
Due to COVID-19, Copenhagen Fashion Week AW21 will run digitally, as said CPFW chief executive officer Cecilie Thorsmark:
Even though it is definitely unwished-for, it is undeniably the right thing to do, and instead, we look forward to being able to meet physically again for the August 2021 fashion week.
Meanwhile, here is a guide to the most relevant Scandinavian fashion brands and street style photos with all cool-girl influencers.
Baum und Pferdgarten
Baum un Peferdgarten is one of the most known Scandinavian brands. The creative directors Rikke Baumgarten and Helle Hestehave have created since 1999, timeless collections with beautiful prints and amazing colours. To sum up, in their own words; “We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many different ways by many different women. We create clothes that help women tell their own story.”
Ganni is also one of the most popular Scandinavian brands on Instagram with cool-girls influencers status. That is to say, fans of the brand include Alexa Chung, Camille Charriere, Veronika Heilbrunner, and Pernille Teisbaek. In short, launched by the couple Ditte and Nicolaj Reffstrup in 2009, Ganni is a sustainable brand with accessible prices and unique design.
In 2018, Birger Christensen teamed up with Danish influencers Jeanette Madsen and Thora Valdimars, to launch ROTATE, a brand specialises in dresses. Above all, the two stylists create mainly fun party dresses in bold colours and silhouettes at an affordable price point. In short, it is the Scandinavian go-to label for stylish women.
Danish designer Stine Goya launched her namesake brand in 2006. Since then, Goya has developed four collections a year, including clothes, shoes and accessories with her signature combination of colours and prints absolutely modern.
Henrik Vibskov is a Danish fashion designer, curator, artist and musician. After graduating from Central St. Martin’s in 2001, he’s shown more than 40 collections in places like the MOMA, in New York, the Palais de Tokyo, Paris, and the ICA in London. Additionally, it is the only Scandinavian brand present at Paris Men’s Fashion Week. Aligned with the sustainable calling of the CPFW, 90% of Vibskov production is made in Europe with organic or recycled materials. Additionally, suppliers use textile waste to develop new fabrics.
Founded in 2008 by Sanne Sehested, Gestuz is a brand for the modern woman on-the-go. Certainly, the easy-to-wear pieces are rooted in the effortless style of Scandinavian design; at the same time classic and disruptive. As most of the brands showing at Copenhagen Fashion Week, sustainability is a priority for Gestuz. For instance, at least 60% of its collections are made from sustainable materials.
House of Dagmar
House of Dagmar was created by three sisters, Karin Söderlind, Kristina Tjäder and Sofia Wallenstam, following their late grandmother’s legacy. Above all, the Swedish fashion brand offers classical and timeless garments in high-quality materials. Consequently, women can wear sustainable clothes year after year and combine them with pieces from different collections.
By Malene Birger
By Malene Birger is one of the most known Scandinavian brands. In fact, the brand has 14 retail stores across Scandinavian and the U.K. and is sold in over 500 wholesale accounts around the world. To clarify, Maja Dixdotter, the Head of Desing, explains that By Malene Birger bohemian minimalism is meant for women to feel comfortable, conscious and strong. That is to say, “Luxurious fabrics, impeccable details, and consistency in styles create a subtle and uncompromised attitude”.
Based in Copenhagen, Munthe is well-known for feminine suits, hand-painted prints and unique details. That is to say, the signature style of the brand is the cool, casual Scandinavian girls. Certainly, Munthe is constantly innovating to find the most sustainable materials and means of transportation.
Rixo was founded in 2015 by Henrietta Rix and Orlagh McCloskey with a vision of the wanderlust, free-spirited wearer. In other words, with effortlessly feminine designs with a vintage aesthetic, the versatile pieces are flattering for women of all ages, shapes and sizes. As a result, the London-based brand offers Loungewear to Ready-to-Wear and Swim, and we especially like their beautiful and accessible dresses.
Nellie Kamras founded Stand Studio in 2014 to meet a demand for high fashioned leather pieces at an accessible price. But today, Stand Studio’s expanded into making garments in faux-fur, wool, vegan leather and other new sustainable materials. Above all, the faux-fur coats in bright colours are a hit among fashion-savvy influencers.
Carin Rodebjer founded the brand in New York in 2000 and has since won several awards. Certainly, the Scandinavian fashion brand is known for its slouchy suits, draped caftans and iconic prints.
Samsøe Samsøe began as a jewellery shop. But in 2000, Peter Sextus and Per Ulrik Andersen took over the brand, transforming it into an international fashion house. Subsequently, the collections have combined Copenhagen street style with Scandinavian heritage, resulting in a minimalist, affordable and accessible fashion. As a result, Samoe Samoe is a big favourite at Copenhagen Fashion Week.
H&M will also present its H&M Studio SS21 collection at CPHFW. Consequently, Cecilie Thorsmark, the CEO of the Scandinavian fashion event says: that this “continues to emphasise the importance of Copenhagen Fashion Week as a key global fashion week, for both its showcase of the leading Nordic brands”. Additionally, she says “its dedicated focus on positive change in the fashion industry.”
Moreover, the stylish Scandinavian girls and influencers are so cool that what happens in the streets during Copenhagen Fashion Week is as inspiring as what happens on the catwalks. So, check our favourite 2020 street style moments.
#PopCornTime: Nørrebro, Copenhagen’s coolest area, House of Samsøe Samsøe
Photos by Styledumonde, courtesy of CPHFW.