If you think TikTok is only for teenagers, think again; we see more and more designers and fashion houses on TikTok. Their presence on the app proves that the video social network is becoming an important tool for the fashion world.
TikTok a mix between Vine and Snapchat, and has similarities to Musical.ly, which was bought by the same company. According to the company, “TikTok enables everyone to be a creator. And encourages users to share their passion and creative expression through videos.”
The world’s most downloaded app
What started in China as an app where the Generation Z shared short choreographies and creatives videos has had a meteoric growth since its launch in September 2016. In fact, the app had 1.5 billion downloads in 2019. And in January 2020, TikTok was the world’s most downloaded application, superseding even WhatsApp and Facebook!
With a massive number of active users, it’s no surprise that designers and fashion houses are becoming present on TikTok. It is a fantastic platform for brands to be closer to their clients.
With 11.3k followers, Balmain was the first fashion house to join TikTok. We can see videos with capsule collections and accessories. But also, the brand’s creative director Olivier Rousteing (who also has his private account) at work.
Simon Porte Jacquemus is a recent user of the platform. With only 14 videos, the French designer has already 136,2k followers. Jacquemus shows behind the scenes and fun videos featuring his team, and his Chiquito bags.
Although the British designer still doesn’t have her own account, she is present on the app thanks to her son Romeo Beckham. The video of both dancing to one of her hit songs, Spice up your life, went viral at the beginning of the year.
The German Instagrammer is very active on TikTok, showing her sense of humour in fun videos. She also posts her most effective exercises and cooking recipes.
The model shares with her almost 770k followers choreographies with friends like her BFF, Lauren Perez.
Photo courtesy of Balmain