Carine Roitfeld, notorious fashion editor, launches her own brand

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After decades working as a stylist and fashion editor, Carine Roitfeld is turning her name into a brand, and following Karl Lagerfeld’s advice, launching her eponymous perfume line.

The former model and editor-in-chief of Vogue Paris, known for her team work with the photographer Mario Testino, and for being the stylist and muse to Saint Laurent, Tom Ford and Karl Lagerfeld, explains that fashion changes with every new season, but a perfume is something with staying power; once you find your signature scent, you wear it your entire life.

In 2013, Roitfeld started her magazine, CR Fashion Book and in 2016, she launched with her business partner and son, Vladimir Roitfeld, CR Studio, a production agency. It was her son’s idea to make her name a brand of luxury products, starting with the perfume line. And it was Lagerfeld who told her “You’re the first editor to make perfume, go for it. You have to be the first one; you have to surprise people because people are always bored.

The French editor says that she’s been working on her fragrance line for eight years, developing seven scents for Carine Roitfeld Parfums, each inspired by “lovers” living in her favourite cities and named after fictional and real-life figures who embody these cities: Vladimir, her son, for the scent inspired by St Petersburg, George, AKA future king of England (London), Orson, as in Orson Wells (New York), Kar-Wai (Hong Kong), Lawrence, of Arabia, of course (Dubai), Aurélien (Paris) and Sebastian, the Argentinian photographer Sebastian Faena (Buenos Aires).

The floral perfumes have each a distinct character, from spicy floral or warm amber to sandalwood or Osmanthus blossoms, there is one scent for each style and taste.


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