There is nothing about the Scandinavian style, trends or fashion that is not to love. Its cleanness, chicness and minimalism touch perfection. We tend to think of Nordic style in white and grey palettes, probably due to its cold weather and snowy landscapes throughout most of the year, but the truth is that the Scandinavians can and will rock pretty much anything, without a hint of a doubt. I am pretty sure it has something to do with the unwritten less is more guidelines they follow.
Malene Birger, one of the most famous names of the Dane fashion scene, founder of the brand Day Birger et Mikkelsen, describes the Nordic aesthetic, that is influencing the world as “laid back and sophisticated, and easy to wear”. To get the right look, Malene suggests to go for the basics; a great coat, pair of jeans and a good knitwear.
Scandinavian style is nothing but being comfortable and cool, mastering the mix high and low, and at the end, it tends to be chic and elegant.
We did a compilation of the best Danish, Swedish and Norwegian fashion brands and also some Instagram to keep an eye on from now on.