KENZO is today most famous for its iconic jumpers with the roaring tiger and its frequently emerging logo, the graphic eye. This hype started not many years ago and put the brand into the public spotlight. But the history of Kenzo goes further back, and only fashion experts know about the long and impressive timeline of the house: In 1964 Kenzo Takada came to Paris from Japan to fulfill his dream of becoming an international fashion designer. Just 6 years later, in 1970, he founded his label. He brought a new point of view to fashion, merged styles and colors and went experimental with his designs. Many kindred spirits followed his example and got inspired by the designer’s openness and his artistic and exceptional approach.
Kenzo himself left the company in 1999, and after several expansions, such as a kid’s, an interior and a perfume collection, Humberto Leon and Carol Lim joined in 2011 to become the new Creative Directors. Since then, the duo sought to refer to the rich and prosperous past and took inspiration from further collections of Takada.
Now, they launched KENZO - La Collection Memento N°1, an homage to the founder and his precious, early designs. It is the first part of a new series and it’s based on the collaborations with photographer Hans Feurer, who shot several campaigns for Takada. His pictures for the 1983 collection, which were taken in Lanzarote, where groundbreaking as they blended artistic work and fashion for the first time.
Hans Feurer for Kenzo, 1983
Kenzo by Hans Feurer, 1975
Campaign Shot from 1975
The new collection is already available online. You can shop the pieces below and flip through the lookbook in our gallery.