Only when we thought we had seen everything, #GucciAndBeyond happened. We know for a fact that the Gucci bunch is very good at creating an impact with hyperbolic and extravagant campaigns, however; this one…is just something else. Little could we say when our editor forwarded us the video. Our mouths froze and our eyes died for a second. Gucci had recreated a very Lost In Space-like campaign for this new upcoming full autumn/winter 17 collection and it looks brutal (in a good way of course). We could even describe it as extra-terrestrial, literally from another cosmos and we really mean it this time.
If you were waiting for the right moment to get yourself a Gucci piece, we strongly believe this might be the right time. This new 50s/60s sci-fi inspired collection is meant to be the bomb.
Judge by yourself, ladies and gents: The Gucci And Beyond autumn/winter 17 campaign.