Photos via chufy.com
Sofía Sanchez de Betak is one of Argentina´s most influential women, a style icon, model, mum and globetrotter. Sounds like a lot, huh?
But obviously not enough for the 33-year old, because she recently launched her own fashion brand "Chufy" and we are glad she did!
Sofía has always been travelling the world and started to bring home clothes from each of her trips. The foreign cultures and their approach to fashion were what inspired her and also made her establish Chufy, a brand that stands for a modern nomad life. A great influence might have also been her husband Alexandre de Betak, an art director, designer and scenographer, who created many of the outstanding fashion shows and events that we all know. A real fashion power couple if you ask us. It´s therefor hardly surprising that the brand´s visual presence is curated perfectly (we mean, look at those collages!)
Chufy has “traditional meets modern” written all over it, but with a playful and bold note. The finest materials and expertise flow into the ready-to-wear line and make it perfect for comfortable and chic trips around the world – just how Sofía prefers it on her travels.
Each of Chufy´s collections represents a country Sofía has visited and the current one is an homage to the time she spent in Kenya. The styles capture our imagination with colourful prints, flowy fabrics and loose cuts. The maxicoats, PJ like blouses and Kaftans instantly make you want to go on a safari. Or at least make you look your best on a hot day in the city.