Look by Kitri
Nothing’s more satisfying than discovering a new brand that only a few know, especially when it is an affordable one! Because, let’s face it, Zara, And Other Stories and Top Shop are all great places to get the look you’ve already spotted on your Instagram feed a zillion times. They are the go-to shops to find those fun and trendy pieces that you can mix with the better-quality ones you already own, to update your wardrobe. The problem with these high-street shops is that you’re not alone in the quest of on-trend staples for the new season, so chances are you will most probably run into dozens of other people wearing the same as you are at any given place.
So that you don’t need to spend all your free time digging around, we selected some of the coolest affordable labels for you:
One of the big favourites of fashion editors, Kitri Studio offers great collections of high-end looking pieces that sell out as fast as hot bread. One of their big advantages is their limited stock, which means you won’t bump into someone with the same dress as yours.
Edited is a German brand with shops in Germany and Austria and e-shop too. Each season you will find three collections inspired by the latest trends, from casual to party pieces, shoes and accessories with a high-end look but affordable prices.
If what you’re looking for is cool street-style pieces, this Korean store is the right place for you.
For this brand, launched in 2015 in London, fast fashion can be both affordable and ethical. Their priority is to deliver "tomorrow's fashion" today, so they make sure you’ll find the latest trends there. They produce everything in their factories, from the dying and printing of fabrics to the finishing touches.
The London-based brand located in Notting Hill creates colourful fresh pieces that have a retro feel. The capsule collections are limited and every six weeks you will find new looks so you’ll never get bored of the cute blouses and beautiful vintage-inspired dresses.
That’s the place to go for clean basics -not so basic-, inspired by the latest catwalks. The garments are designed by the young team of House of Sunny for the every-day and can transition easily from season to season.
Rooted in the Scandinavian design heritage, Gestuz offers classic pieces that are at the same time sophisticated and modern. They’ve just opened their first store in Copenhagen and are expanding the shoes and accessories line.
The French brand started as a vintage shop and now produces their own line of affordable pieces with a Parisian flair and good quality, made to last and to be passed on. Sézane is environmental and socially conscious, having a charity programme that supports children through education, DEMAIN, and a Charity Boutique.
The Parisian flair is also the strong point of this brand. The stylish French Instagram influencer Jeanne Damas, whose style fashion editors love so much, creates nostalgic classic pieces! Great place to find beautiful mini-skirts, flared jeans and floral dresses.