“& Other Stories” is a baby-band of the Swedish giant H&M Group, which offers a more exclusive but still quite affordable fashion, like its older sisters, COS and Weekday. The label was born five years ago, and there are “& Other Stories” stores in several countries already; France, Italy, UK, Sweden, Poland, USA, Spain etc. This fall, the brand will open its first store in Austria, more specifically, right in the centre of Vienna, at 7, Kärntner Strasse.
Until now, Austrians could only shop online, but with this new 600m2 shop, we will have three floors filled with cool ready-to-wear clothes, shoes, jewellery, bags, lingerie and even stationery; in order words, a girl's heaven!
We can’t wait to visit the Viennese & Other Stories shop and try on their entire new collection, a collaboration with British House of Hackney, an interior design company that was launched some 20 years ago by a couple well-known for their maximalism and love for mixing bold colours and prints.
The designers said that the inspiration for this collection was the British psychedelia and the mix of different cultures of the people living near the couple’s home in London. According to the British founders of House Hackney, “colour and print bring you joy … And in difficult times, we all need more joy.” And we must say, we couldn’t agree more!
Photos via & Other Stories