You better freeze your credit card!
Oh, how we love to shop online… especially when we discover labels like Loéil. The Los Angeles-based brand was founded in 2015 and is still considered an insider tip. With only 92,5k followers on Instagram, the online-only womenswear brand is indeed rather unknown and (hopefully) continues to be a well-kept fashion secret.
At Loéil less is definitely more. Understatement and minimalism define their collections and give the pieces an effortless and clean look. Although some of the designs are bearing a resemblance to brands like Céline, Chloé or Loewe (but honestly: isn´t that the case with all high street labels?) they still have unique features that make them stand out. Subtle cuts, a perfectly aligned colour palette and high-quality materials definitely make you want to invest in some of the pieces.
The best thing: the items are quite affordable (yay!), so you surely won´t get a hysterical phone call from your bank consultant even if you decide to buy a little more.
Photos via Loèil Instagram