Celebrating her Style and label Alexachung
Photos via Shutterstock and alexachung.com
Alexa Chung was, is and will always be everything that we dreamt of. Not only is the 35-year-old British fashion trendsetter successful as writer, TV host and model, but also as a fashion designer. She combines perfectly the mondaine fashion allure with the hard working of the business world.
Being more than a pretty face with a fancy life, Alexa Chung is one of our crush girls. She launched her eponymous fashion brand in 2016, channelled her signature style: pretty as the girl next door, but also sassy looking like an adventure. Alexa can be sophisticated but accessible, self-assured but unpresuming, a personal style that is described as a mixture of a Camden Town rock band member and a French Vogue fashion editor.
It all started when she got scouted as a model in the comedy tent at the Reading Festival at the age of 16. Incredible good looking already back then, she modelling for teen magazines, such as Elle Girl and Cosmo Girl. Later on, she became the face of big fashion brands like DKNY, Pepe Jeans, Stella McCartney, Longchamp and Lacoste, just to name a few.
In 2010, the British Fashion Council awarded Alexa Chung with the British Style Award and presented her as “an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion”. In the following years, she's won the British Style Award three times, had a Mulberry bag named after her, and wrote a book.
On September 2018, Alexa Chung swapped the usual sit on the front row for backstage, where for the first time she showed her Spring/Summer19 collection at London Fashion Week. The collection presented a palette of white on beige trousers suits, beach dresses, shorts and jumpsuits. As am authentic British girl, Alexa’s Summer is also time for raincoats and double-breasted jackets.
Here we selected some online shops where you can find your Alexa Chung.
Editor's note: this post has been updated for accuracy and relevance