Bloggers & Their Companies
Blogging today is much more than a hobby, something that one does for the sake of fun. It turned into a serious profession and became a branch of business on its own. Running a blog is thriving for a while now, starting from little collaborations with brands up to bloggers founding their own labels. And it works. Once a blog becomes a ‘name’ the ball starts rolling and everything it touches turns into gold. Thereby it’s no wonder that Chiara Ferragni and her blogger colleagues (successfully) squeeze double profit by first turning themselves into a brand and then starting a side business, which is almost certain to succeed as the name works for itself. Unsurprisingly, the most common path here is to launch an apparel line. Being a blogger today means being an entrepreneur. And a business(wo)man. Here are four top fashion bloggers that are paradigms for blogging CEOs.
Chiara Ferragni from The Blonde Salad
What began with a shoe line sold online led to the opening of already a second boutique (after a first one in Shanghai!) in Milan that will happen tomorrow. The Chiara Ferragni Collection became the main source of income for The Blonde Salad company. More stores are announced to follow soon worldwide!
Emily Schuman from Cupcakes and Cashmere
Emily knows how to business. Her line Cupcakes and Cashmere is available at luxury online retailers and includes also homeware! She is known for her amazing taste in interior and decoration.
Jules Sarinana from Sincerely Jules
Shop Sincerely Jules started with some simple graphic T-shirts in 2012, now they offer everything clothing from denim to dresses!
Emily Weiss from Into the Gloss
Rather unusual in the field of social influencers, Weiss launched a big assortment of skin care and beauty products, called Glossier. From Beauty Guru to skin specialist!