The Official Vienna Fashion Week Pop-Up Store is open

The MQ VIENNA FASHION WEEK, Vienna’s most famous fashion event, kicks off in just a few days. The city is ready to show it’s fashionable side. 

If you need some help to find a fashion week outfit and be perfectly dressed for the cameras, the official Vienna Fashion Week pop-up store is the right address. 

The Vienna Fashion Week pop-up Store at Ringstrassen-Galerien

Every fashionista knows this feeling very well – full wardrobe but nothing to wear.  No worries, this season the official pop-up store is happening at Not Another Concept shop in Vienna’s first district with a neat selection of national and international brands.

Yesterday, we were the first in the Vienna Fashion Week pop-up store, hours before the official opening, and we were amazed. The Pop-Up offers very cool brands for every taste.

The Vienna Fashion Week pop-up Store at Ringstrassen-Galerien

In modern, clean interior design, you can find well-known VIENNA FASHION WEEK brands such as Sabine Karner, CALLISTI, MILK, Verdandy, Irina Schrotter, EDITH AGAY, KAYIKO,  Êsyvte, Cha*rak*ter Couture, Emma Sweet, Vis-A-Vis and many more. 

During the visit, we talked to the store manager Rene Schopf, who is very proud to present some international brands in the shop. You’ll find there the Berlin duo Starstyling, the South Tyrolean hatter Reinhard Plank, and the new collection of TYGERFLY. 

The Vienna Fashion Week pop-up Store at Ringstrassen-Galerien

The MQ VIENNA FASHION WEEK  is an event for the final customer and fashion lovers. So offering the popup store, the possibility to buy the creations that are being presented on the runway,  is a natural and brilliant way to nail everything together!

The Vienna Fashion Week pop-up Store at Ringstrassen-Galerien

MON-FRI 10:00-19:00
SAT 10:00-18:00
Ringstrassen-Galerien, Kärntner Ring 5-7, 1010 Wien

See you there!

By Selma

I am the editor-in-chief of and co-founder of I have also been working as creative director at, a marketing agency headquartered in Vienna, Austria, with offices in Hamburg, Germany, and Madrid, Spain.