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American fashion designer Cynthia Rowley has been a surfer for more than 15 years. She says she’s utterly obsessed with surf but also enjoys wakeboarding, waterskiing, scuba diving, snowboarding and because she couldn’t find a wetsuit she liked, she decided to create her wetsuit line.
Rowley was born in Illinois. After graduating from the School Art Institute of Chicago, she moved to New York to venture into fashion. From the very start, the young designer meant business; for her first fashion show, which happened in her apartment, she sent invitations to several movie stars, artist and fashion editors and even invited Andy Warhol. She didn’t know any of them and of course, none of these people showed up!
Fast-forward 30 years and Cynthia Rowley has become a ginormous global lifestyle brand that includes women’s wear, beauty, jewellery, bags, shoes, tech accessories, office supplies, fragrance, eyewear, home furnishing, fitness and swim and surf collections. She is known for her signature colour block dresses and bright colour outfits.
Long before athleisure became a thing, Rowley was already designing functional pieces that were so beautiful you could wear them outside your gym class too. She has been making chic fitness apparel since 2010.
Since more and more girls are surfing, brands have started creating cute surf wear, but no one does it better than Cynthia Rowley. Besides being extremely comfortable, her surf gear is feminine, colourful and fun, with eye-catching florals or geometric prints. The wetsuits and swimsuits are very flattering, shaping women's bodies into beautiful silhouettes.
If you have always wanted to start surfing one day or if you just like the idea of being able to swim without having to worry that at any moment a wave will wash your bikini away, this is the brand for you!
Surfing has never looked as chic as now! So even if you have no intention of riding those waves but still want to look glamorous in Rowley’s surf collection, you can always bluff your way out of the sports conversation saying you only surf when it’s big and enjoy your day at the beach in your fabulous swimwear ;)