Simonett is our brand for feminine, modern and affordable clothes Wear it before the rest.

Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year.

The hand-printed Beedis trousers come in such a limited edition that there’s a waiting list.

Photo @Simonett.

Seasonless and timeless

The young creative director and businesswoman designs affordable clothes that are seasonless. And because she doesn’t follow trends, you can wear the beautiful garments with fluid silhouettes over the years, making them perfect for a sustainable capsule wardrobe. We like Simonett clothes because it’s in tune with our contemporary lifestyle. They make you look elegant yet cool. They are classic but with a twist. And you are good whether you wear them to go to the office or a party. Simonett designs have complex constructions and proportions; the pieces look luxurious and high-end, but Pereira manages to maintain them at affordable prices.

High rise pants in white with contrasting waist belt in yellow and green hem on the front pockets. Worn best with the matching Grow Blazer. 

Photo @Simonett.

Focus on sustainability

As many brands nowadays, Simonett strives to be a sustainable label, maintaining transparency in its supply chain. This is to say, the clothes are manufactured with high standards and ethical conditions in several factories in Asia. The brand has a limited production of 100 of every item to avoid waste, and they also recycle the clothes their clients do no longer want.

Hand-made glass beadwork top in a multicolored motif on hand-loomed cotton that ties at the back.

Photo @ Simonett.

For the trend-setter in you

Simonett is definitely a label to keep an eye on. And you should take advantage that not many people know this brand – yet- and be one of the first ones to wear it. Scroll down to check our selection for summer.

Our editors select independently all products featured on Notorious-mag. However, when you buy through our links, we may get a commission.

Article update on July 1st, at 9:00 am

Title photo @ Simonett.