60 years ago, the Hitchcock movie Psycho was released with a promotional poster that showed Janet Leigh in her bra. The daring image caused quite a scandal at the time. Fast-Forward to 2020 and the bra has become the star of the runway shows.
Daring, for so many reasons
Besides being considered the mother of all horror movies, Psycho was very daring, and not only because of the bra moments. The murder scene in the shower is probably one of the best-known scenes in all cinema. Who doesn’t remember Janet Leigh screaming while being stabbed in the Bates Motel shower? The Master of Suspense’s film was probably the first movie to show such violence being inflicted on a woman. Additionally, the scenes of the actress in her underwear were very spicy for that time. But the bra scenes weren’t only sexy, they were symbolic. Sir Alfred Hitchcock wanted to show Marion’s transformation throughout the film. She went from an “angelic” girl in the opening scene, with Janet Leigh wearing a white bra, to becoming the “bad” Marion in a black bra after she steals money and has to flee.
Bra, the star of the year
Things have changed a lot since the release of the Hitchcock movie Psycho, and lingerie has come a long way. For Spring/Summer 2020 and Fall/Winter 2020, several designers had models walking down the catwalk with bras worn as tops. From Alexander Wang, Givenchy and Dior to Loewe, the collections showed several bra-looks. Jacquemus, Olivier Theyskens, Marco de Vincenzo and JW Anderson also proved that the bra is the star of this year.
Who’s wearing it
And the trend has taken over Instagram too. Movie stars, models and fashionistas are wearing the undergarment as shirts, under oversized blazers, sheer blouses or matching cashmere cardigans.
Among the many who have adopted the trend are Emily Ratajkowski, Kristen Stewart, Katie Holmes and Bella Hadid. Not to mention Zoë Kravitz, who wore an 18-karat gold bra by Elsa Perretti for Tiffany’s at the Oscars last year.
Either sporty, bralette, bandeau or structured bustier, the bra is the piece of clothing you need to show off this year. I don’t know about you but I’ve already started my plank exercises!
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