Before this year comes to an end, we’ve already had the first news of 2019. Nothing to do with the new Royal Baby or the new film production about how Meghan met Harry, nonetheless a very important news for all of us who are in design and fashion.
Pantone has just released the new colour for 2019. Every year Pantone’s team chooses a colour that captures the spirit of our time, so it isn’t entirely surprising that for 2019, Pantone looked at nature, the environment and more specifically, the sea, to find the Pantone 16-1546 Living Coral.
Leatrice Eiseman, executive director of the Pantone Colour Institute, says about Pantone 16-1546:
“Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With Consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit responsive chord.”
Living Coral is a vibrant yet mellow colour that has a positive, optimistic and life-affirming message. Its energising tone with soft edge envolves us in a warm and nourishing environment. Living Coral welcomes and encourages lighthearted activity and symbolises our innate need for optimism and joyful pursuits.
According to Pantone, in 2019 we will be looking for deep and meaningful experiences, intimacy and real connections as a reaction to impersonal digital technology and highly staged social media.
So, next year put your little mermaid out of the wardrobe and fill the world with joy and good feelings. We wish you a fantastic new year!