With only a few days remaining till New Year, you may want to take this time to ask yourself all those fundamental and life-changing questions such as “what colour jewellery should I wear next year?”

Well, fret no more for we have the answer!

According to The Pantone Color Institute, Purple will be 2018’s colour because it’s a colour full of emotions that takes our awareness and potential to a higher level and represents uniqueness symbolising each’s unique mark in this world. See our post to know more about it.

Studies have shown that colour can influence our emotions, our actions and have an impact on our daily lives so coloured stones are especially powerful. Some people say that purple brings peace of mind and is an excellent colour to use in meditation. Purple has been used to symbolise magic and mystery, as well as royalty. We have a great variety of purple gemstones such as Purple Diamonds, which are among the rarest diamonds there are, Purple Tourmaline, Purple Sapphire, Purple Topaz, which is a rather unusual colour of the topaz mineral, and of course, the well-known Amethyst and Tanzanite, the current darling of celebrities. 


Is the classic representation of purple gemstones and was highly valuable in the ancient world until the 18thcentury when a huge amount of amethysts was discovered in Brazil, bringing its value down. Nevertheless, this beautiful purple gemstone is still worn and much loved by queens, princesses, and stars from all over the world.


Queen Elisabeth wearing her fantastic set of Amethysts and diamonds.

The queen of the United Kingdom’s great-grandmother, Queen Alexandra, absolutely loved Amethysts. The tiara she wears in the picture below was a present from the Tsar Alexander III of Russia. The big oval Amethysts in this tiara came from the Siberian mines where you could find the best Amethysts in the world. Queen Alexandra also had an amethyst necklace made to coordinate with this tiara.


One of the most impressive amethyst jewellery set ever made is The Napoleonic Amethyst Parure: a set of a tiara, two bracelets, brooches, and earrings.

A present from Empress Joséphine to her daughter-in-law, they now belong to the Swedish royal family’s jewel foundation. Queen Silvia and her daughters, Victoria and Madeleine, often wear them at black-tie events.

Princess Madeleine of Sweden.

Another stunning amethyst jewellery piece is the famous Cartier necklace made for style icon Wallis Simpson, the Duchess of Windsor, who wore it for the first time at a ball in Versailles in 1953. After her death, it was sold at a Sotheby’s Geneva auction in 1987 for $605,000.00.

The Duke and Duchess of Windsor in Versailles.



Discovered only in 1967 in Tanzania, the purple Tanzanite has become very popular and is the darling gemstone of celebrities in the movie world.

Actress Sarah Jessica Parker wore a Tanzanite and diamond pendant and ring at a Tiffany and Co Blue Book collection event. By the way, the gemstone was named by Harry Platt, the president of Tiffany and Co, and for the first ten years of mining, Tiffany’s had exclusive rights to Tanzanite.


Tina Fey at the Oscar’s

So let’s get into the 2018’s mood by listening to Prince’s Purple Rain or Jimi Hendrix’s Purple Haze while choosing some beautiful purple jewellery to help us elevate our spirit and increase our artistic expression and imagination!


Christine Schönburg