What we are buying this season.
“& Other Stories” is a baby-brand of the Swedish giant H&M Group, which offers a more exclusive but still quite affordable fashion, like its older sisters, COS and Weekday. The label was born five years ago, and there are “& Other Stories” stores in several countries already; France, Italy, UK, Sweden, Poland, USA, Spain etc. In 2018, the brand opened its first store in Austria, right in the centre of Vienna, at 7, Kärntner Strasse.
The Austrian &Other Stories is a 600m2 shop, divided into three floors filled with cool ready-to-wear clothes, shoes, jewellery, bags, lingerie and even stationery; in order words, a girl's heaven!
The collection Spring 2019 brings the best of the brand; retro looks, ladylike silhouettes, and all everyday essentials with a Scandinavian touch. If you are on Instagram, you know that the brand is the influencer's secret weapon to look trendy and cool in an affordable way.
Have a look at what we're buying there this season: floral and pastel colour dresses, slim wrap midi skirt, linen pantsuits, a beige combo that looks better than a jumpsuit, a leopard sarong skirt (it's the most basic item this season!), a super cute embroidered dress, leopard mule (leopard obsession!) and a mustard pump. All the looks are just perfect for a cool office outfit that can be worn after work. What do you think?