We were there already!
The MQ VIENNA FASHION WEEK, Vienna's most famous fashion event, kicks off in just a few days. The city is ready to show it's fashionable side.
If you need some help to find a fashion week outfit and be perfectly dressed for the cameras, the official event popup store is the right address.
Every fashionista knows this feeling very well – full wardrobe but nothing to wear. No worries, this season the official popup store is happening at Not Another Concept shop in Vienna's first district
with a neat selection of national and international brands.
We were in the popup store yesterday, hours before the official opening, and we were surprised. The Pop-Up offers brands for every taste.
In modern, clean interior design, you can find well-known VIENNA FASHION WEEK brands such as Sabine Karner, CALLISTI, MILK, Verdandy, Irina Schrotter, EDITH AGAY, KAYIKO, Êsyvte, Cha*rak*ter Couture, Emma Sweet, Vis-A-Vis and many more.
During the visit, we talked to the store manager Rene Schopf, who is very proud to present some international brands in the shop. You'll find there the Berlin duo Starstyling, the South Tyrolean hatter Reinhard Plank, and the new collection of TYGERFLY.
The MQ VIENNA FASHION WEEK is an event for the final customer and fashion lovers. So offering the popup store, the possibility to buy the creations that are being presented on the runway, is a natural and brilliant way to nail everything together!
VIENNA FASHION WEEK POP UP STORE and NOT ANOTHER CONCEPT STORE OPENING HOURS:
Ringstrassen-Galerien, Kärntner Ring 5-7, 1010 Wien
See you there!