Notorious News – what happened during the last days of vacations

While many were enjoying the last days of summer vacations, the fashion world kept busy last week. There was a lot of news; from Prada and department stores turning sustainable to Taylor Swift teaming up with Stella McCartney, not to mention the beautiful campaign for Burberry!

Prada is seriously embracing sustainability

Photo courtesy of Prada

Like many other fashion houses, Prada is embracing sustainability by producing some of the house’s most iconic nylon bags and other items with Econyl, a nylon fabric made from recycled fishing nets and fabric scraps. The Italian brand pledged to replace all nylon used by the firm with its ecological substitute, Re-Nylon, until the end of 2021.

Taylor Swift X Stella McCartney collaboration

Stella x Taylor Swift. Photo: TAS Rights Management

If you were not in New York last weekend, you missed Taylor Swift and Stella McCartney pop-up store “The Lover Experience”. But the collection of album merchandise the two friends made is available at Stella McCartney stores in London and New York and online, for exclusive order. As all Stella McCartney does, this collab inspired by the singer’s latest album “Lover” is eco-friendly. The cute tie-dyed T-shirts, sweatshirts and jackets are made in organic cotton. The bomber jacket with a heart at the front is made from sustainable viscose and the logo handbag, from Eco Alter-Nappa leather.

Department Stores are offering secondhand apparel to survive

Photo via Shutterstock

With more and more fashion customers buying second-hand clothes and accessories, big department stores are getting into the resale business to survive. Neiman Marcus, J.C.Penney and Macy’s are partnering with online pre-owned apparel sellers to try to bring customers back to their shops. The younger generations of fashion enthusiasts like to buy and sell designer items online at shops like The RealReal, Fashionphile and ThredUp, among others. Now, with the physical presence of second-hand shops in big department stores, they expect to lure back sustainable customers to the old fashion department stores. We think it’s a win-win situation for all.

Tradition and pop culture coexist in the Burberry Fall 2019 Campaign

As Burberry’s new Chief Creative Officer since 2018, Ricardi Tisci has brought an edge to the 163-year old British fashion house. In his latest collection, tradition and pop culture co-exist in harmony. Tisci explained, “At the core of what we are doing at Burberry is a passion for the house to become an identity and a lifestyle — one that transcends barriers and is inclusive to all.” The photographers Danko Steiner and Nick Knight shot Irina Shayk and Gigi Hadid, among others, for Burberry’s Fall 2019 ad campaign that celebrates the British culture and its contrasts.

Photos via fashion gone rogue

Have a nice week,


By Selma

I am the editor-in-chief of and co-founder of I have also been working as creative director at, a marketing agency headquartered in Vienna, Austria, with offices in Hamburg, Germany, and Madrid, Spain.