Meet the newcomer brands at the New York Fashion Week Emerging labels to keep an eye on

The Big Apple is packed with fashion editors, bloggers and designers from all over the world, not to mention models and celebrities, who came for spring/summer 2020 runways during New York Fashion Week. As usual, NYFW won’t let down show-goers. There’s plenty of exciting runways from the most celebrated labels, including Prabal Gurung’s 10th-anniversary show. But we are also looking forward to the events with newcomers presenting their collections for the first time.

For those who, like us,  are always eager to know new designers and small emerging labels with fresh creations, we rounded up here the 13 newcomers of NYFW SS20:

Acheval Pampa


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As its name suggests, Àcheval Pampa is an Argentinian label making beautiful garments inspired by the gauchos and equestrian life in the Argentinian Pampas. The chic brand sells online at  LuisaViaRoma, who produced the gorgeous photo that we feature in the cover of this article. Photographer: Martina Scorcucchi  

Diesel Red Tag X A Cold Wall


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A Cold Wall is a British label created in 2015 by Samuel Ross, a 25-year-old  Londoner who is a protégé of Virgil Abloh, with whom he worked for three years before launching his brand. Ross has already shown his garments with visible stitching at LFW. The designer is presenting today, his entire capsule collection with Diesel Red Tag, the incubator platform for emerging talents.



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Edgii is an Australian brand especially known for the affordable down jackets and parkas. The use of functional fabrics and collaborations with artists from around the world have made the brands popular among young people; the Instagram account has 45.2k followers.


The Manhattan address that gives the name to 85Eldridge is Douglas Abraham and Laura Diamond’s yoga and design studio. The duo creates colourful tie-dyed overalls, bright-coloured pants and tops with eyes and faces prints. The artist Douglas Abraham used to own the trendy shop Bess in the early 2000s



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Three international designers launched Flor. et.tal, the New York-based evening dress line. They partnered with NEST, a non-profit that helps connect artisans from all over the world with designers. Flor sells the beautiful – and affordable – dresses at Neiman Marcus and Saks. Not bad for a brand new label.

Fix and Fax 


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Launched by New York-based Russian artist and fashion designer Katya Leonovich, Fix and Fax is a menswear line inspired by her own art and nature. The awarded designer has been working with fashion since 1997, presenting her womenswear collections in Paris and New York Fashion Week.

I Love Pretty


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I love Pretty almost made its debut in New York without its designer, the Chinese Xiaojuan Yang, who had her visa denied in a first interview. Luckily all ended well for the designer. Her 80’s inspired collection came with plenty of bubblegum pink, latex and transparent fabrics.

Kyle and Shahida


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The “Real Housewives of Beverly Hills” star, Kyle Richards, and designer Shahida Clayton debuted a ready-to-wear label on Sunday, with some of Richards’ co-stars walking down the runway. Their first collection consists of easy-to-wear separates, jumpsuits and dresses, and of course, red-carpet looks, all inspired by nature and wildlife, with florals, tropical plants, exotics birds and butterflies, fishes, seashells etc.



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Maxhora is a  South-African brand for lovers of prints and beautiful colours. Laduma Ngxokolo founded in 2012 this knitwear label inspired by the traditional Xhosa beadwork patterns, symbolism and colours.



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Expect plenty of cute dresses from Paris66. The New-York based label was founded by Paris Starn, a 24-year-old art history student who used to make clothes for herself and post photos wearing them on Instagram. Her account has already 11.7k followers, and Starn’s designs can be found at retailer Open Ceremony.



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Pretty Little Thing, the British retailer with offices in London and Los Angeles is known for selling womenswear and footwear, accessories and beauty products with affordable prices and aimed at teenagers and young women. Kylie Jenner, Miley Cyrus, Rita Ora and Nicki Minaj, among other celebrities, made the brand so famous in the USA. For their first NYFW show, Prettylittlethings presented a collaboration with musician Saweetie, who performed at the after-party.

Reese Cooper


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Reese Cooper may be a newcomer at NYFW, but this 21-year-old designer is already quite famous, having dressed the Jonas Brothers. He was picked up by Mr Porter, SsENSE and Selfridges, which sell his casual Americana-style clothes and denim.

Swimming In The Room


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Swimming in The Room is a label with inventive designs such as The Inventor, a line of clothes with a gorpcore aesthetic (A style of fashion characterized by functional outdoor wear such as fleece jackets, parkas, and fanny packs). The fun functional outdoor clothes can be transformed into several different pieces.

Keep an eye on these New York Fashion Week newcomers!