LV Menswear Spring 2020. Photos courtesy of Louis Vuitton.
Virgil Abloh celebrates the beauty of familiar and natural things with his menswear Spring 2020 collection for Louis Vuitton, presented at Place Dauphine, the beautiful square in Paris, where he created a boyhood bliss, with a bouncing castle, balloons, flying kites and ice cream, set among the typical Parisian cafés, crêpe stands and the magnificent architecture of the French capital.
To put his audience in the right mood, Abloh, who’s been the creative director of Louis Vuitton for a year now, sent in advance to all guests a Louis Vuitton D.I.Y. kite-making kit.
The guests included many celebrities like Ben Harper, Gigi Hadid, Kris Wu from boy band EXO, the Australian actor Joel Edgerton and Formula One driver Lewis Hamilton.
They sat on park benches under the trees or at coffee tables in the Ile de la Cité’s cobbled-street square near the Pont Neuf, and sipped champagne while they were taken back to that childlike enchantment with the world and watched the models pass by in subtle combinations of pastel hues, except for some neon pink and bright yellow looks.
The flowers, so present in this collection, represent freedom of expression and movement, and metamorphosis, from boyhood to manhood, but taking time to stop and smell Abloh’s roses to make new space for freedom of thought. The designer explained that he wants to “continue this feeling of the whole freedom of being a child, still learning.”
Abloh says he’s learning and taking a much more couture approach to his street-style signature designs, so we see flower embroideries on tulle coats and hoodies made from chiffon skillfully pleated, building bridges between the exclusive haute couture luxury and the aesthetics of streetwear.
“LOUIS VUITTON Women Collection Fall-Winter 2016/2017 © Louis Vuitton Malletier – All rights reserved”