London, the pioneer, leading the way
London Fashion Weeks, known for presenting the most creative and exciting catwalk shows, is at full blaze as we speak. Although it is quite a short week, from the 14th to the 18th September, it is a crucial week in the fashion calendar and will leave its mark with the big news: the LFW Spring 2019 is the first Fashion Week in the world to be completely fur-free!
The British Fashion Council, BFC, that supports and promotes British designers to a global market and organises the LFW, has announced that all runway shows will be fur-free. This decision is part of their “Positive Fashion” initiative that promotes positive change in the British fashion industry. The BFC surveyed the designers, brands and consumers that showed a cultural change based on ethics and ideas that go against the use of fur. Peta has organised protests pressuring designers against fur in fashion for quite some time now, and the BFC received a public petition from another British animal rights activists group with 308.422 signatures asking them to ban fur from LFW. But that’s not all, the British Fashion Council is also encouraging brands to make “ethical choices when it comes to their selection of materials and supply chain”, in other words, the BFC is setting high standards of sustainability, fair-trade and ethical sourcing which are all vital pillars of the future of fashion.
Fashion designers such as Vivienne Westwood and Stella McCartney have long gone fur-free, and more recently, Gucci, Versace, Tom Ford and Burberry also stopped using real fur in their collections, but to have all shows during a big Fashion Week completely fur-free, this is a first!
Wendy Higgins, from the Humane Society International UK, said that “It is truly symbolic that London should be leading the way, in the same way, that the UK led the way with the world’s first fur farming ban in 2000, and in the same way, we hope the British government will lead the way by banning fur imports. The future is fur-free.”
Surprisingly, according to FICA, Fur Information Council of America, fur sales are increasing, and mainly among the younger shoppers, probably because of celebrities such as Lady Gaga, the Kardashians and Rihanna showing off their furs on social media. Also, although most people don't see full fur coats with good eyes anymore, the use of real fur continues on-trend; we see in the streets fur-trimmed shoes and boots, handbags and even key rings, and the furniture industry has been using fur to cover chairs, sofas and so on.
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