Instagram influencing jewellery trends and sales

 The power of a selfie! Instagram is becoming more and more THE place people go to look for inspiration. Our Instagram feeds are filled by the minute with hundreds, when not thousands, of fantastic pictures of cool people, styled with great clothes and gorgeous jewellery, sometimes from new brands that will set trends.

For jewellery lovers, the App is paradise! The selfies Instagram celebrities take are the perfect frame for earrings and necklaces, so it’s no coincidence that the current jewellery trends are statement earrings and layering of gold chains with charms. Also, the way the jewellery is worn in the Instagram pics, when well-styled, will influence new trends. Take, for instance, the current trend of wearing only one earring or mix&matched earrings, that’s emerged from Instagram and overtook the jewellery market, which is now offering single earrings to the consumer. 

Instagram is also the perfect showroom for thousands of jewellery collectors and designers who can share there their creations with the world. Among so many, here are the 7 jewellery Instagrams we’re in love with this week, to help you choose your next pieces, one for each day of your week.

1 – Muse Showroom

MUSE is a boutique showroom that represents independent jewellery designers in NYC’s West Village. Many of the jewellery designers on Muse Instagram are international, such as Silvia Furmanovich, that we love, and are exclusive to Muse in the US.

If you like amazing jewellery from the 20th century and contemporary trends too, this is the Instagram account for you! FD Gallery curates fabulous pieces from different designers. We’re currently obsessed with the various Sabba earrings by the Italian designer Alessandro Sabbatini that they showcase.

 3 – Bibi van der Velden 

Born in New York and raised in England and the Netherlands, Bibi van der Velden studied sculpture in Florence, Italy, before launching her brand with amazing jewellery on Instagram that is setting trends. Her pieces are made with recycled and organic materials such as 40.00-year-old Mammoth ivory or preserved beetle wings.

 4 – Suzanne Belperron

This is the account of the legendary jewellery designer Suzanne Belperon, whose archive and name was bought by Ward Landrigan, the former chairman of the jewellery department at Sotheby’s to relaunch the brand in New York. This jewellery Instagram is really worth checking, daily if you must!

 5 – Marla Aaron 

Based in New York, Marla Aaron is a jewellery designer obsessed with hardware. Her collections of locks have an industrial feel but are in gold, some are covered in precious stones. The locks can be worn together with the wearer’s chains and necklaces to transform them into new jewellery, which is a hot trend on Instagram right now.

 6 – Stellene Volandes

Editor-in-Chief at Town and Country, Stellene Volandes began working for the glossy magazine in 2011 as jewellery and accessories director. She is also the author of “Jeweler: Masters, Mavericks, and Visionaries of Modern Design“. Being an expert, you can be sure to see the most dazzling jewellery trends on her Instagram!

 7 – Rozet & Fischmeister

The Austrian jewellery house was established in 1770 and has been, so far, in the hands of the same family for 6 generations. The shop, in the heart of Vienna, offers pieces of vintage and antique jewellery as well as sophisticated and innovative gold and silver pieces, which have already won them several awards. Check their Instagram for amazing jewellery and new trends with stunning diamonds, tourmalines and sapphires you will dream of!

Title photo: necklace by Bibi van der Velden