This must be collaboration week.
This must be collaboration week. H&M has now chosen its next designer collaboration, and it's Canadian-Turkish flower-fan Erdem. After Kenzo hit the stores last year, it is now this label's turn to bring several to queue from the early hours of the morning in order to grab an H&M + designer piece for a fair price.
Although no big clothing-related spoiler is available yet, what we have is nothing less than a video teaser. Take a look and begin dreaming of the collection, set to come in fall. The date is November 2.