Do you know who Forbes called the “ultimate super consumer”?
Photo via @Eveline_Hall
Just looking at the latest Fashion Weeks, Instagram and street-style blogs, we can tell that times are changing, and the youth-obsessed fashion industry and magazines are finally paying attention to the rise of the older fashion influencers.
The wonderful Pat Cleveland (68) closed Hellessy’s catwalk show and supermodels from the ‘80s and ‘90s are back on the catwalks in the most important Fashion Week shows. The gorgeous Stella Tenant (48) opened Victoria Beckham’s show and was on Burberry’s catwalk, Chloë Sevigny (44) walked for Simone Rocha, Christie Brinkley (65) was at Elie Tahari show, Christy Turlington (50) at Marc Jacobs, and Stephanie Seymour closed Versace show, just to name a few.
And it’s not just the older models on the catwalks; the fashion world is looking more and more at women of all ages for style reference and inspiration. People just love the fashion icons such as the amazing Iris Apfel (97), who was the subject of a documentary, has a Barbie doll in her likeness and has signed a modelling contract with a big agency, all of that well into her nineties.
Ari Seth Cohen photographed the stylish Suzanne Brooks (74) and Valerie von Sobel (79) for his new book, Advanced. The photographer has a fantastic street style blog, Advanced Style, where he features fashionable older women to celebrate the “fashion and wisdom of the senior set.”
Happy 79th Birthday to my dear friend @valerie_von_sobel ! Thanks for always making life a little more entertaining. Wishing you a beautiful day filled with laughter and joy. (For those of you who asked the T-shirt is now available in black and white here https://www.fannykarst.com/t-shirt-collection/notdeadyet) . . . . . . . . . . #notdeadyet #advancedstyle #styleover40 #fashionover40 #over40style #over40fashion #styleover50 #over50style #fashionover50 #over50fashion #styleover60 #over60style #fashionover60 #over60fashion #mywhowhatwear #wearwhatyoulove #redhead #shockingpink
Another extremely stylish woman is Lyn Slater (66), of the fashion website Accidental Icon, who said that her project was her way of saying: “I’m not 20, and I don’t want to be 20. But I’m pretty cool, and here I am.”
The French writer and fashion critic, Sophie Fontanel, has an Instagram account followed by 178k fashion enthusiasts who are eager to see each day in her mirror selfies, her cool styling and gorgeous grey mane. These new fashion influencers are ageless, and their style, individualistic and authentic, makes them so relatable to their thousands of followers. The "over 50" influencers have a massive impact on social media.
Age diversity in the fashion industry is becoming more than a trend; it is a reality that brands cannot overlook anymore. According to Forbes, women over the age of 50 are the “ultimate super consumer” since they control 95 % of household purchasing decisions and account for the largest demographic of incomes over $100,000 in the U.S.
Also, women over 50 feel younger than their own mothers at the same age, and they like to dress up and have fun with fashion, proving that style definitely has no age!