With a $500,000 donation to the cause March for Our Lives, Gucci creative director Alessandro Michele showed that when he told us, back in May 2017: “We have to use our voice, I don’t want to just talk about dress. The way you think is important”, he really meant what he said!
The #marchforourlives movement was formed by students after yet another mass shooting, this time at Marjory Stoneman Douglas High School in Florida on February 14th.
The group is organizing a rally in Washington DC on the 24th March, where they are expecting more than 500,000 people to fight for gun control.
On the same day, many protests will happen around the USA and in other countries, supporting the March for Our Lives.
Many fashion designers and brands have already used their platforms to take a political stand and support different social and environmental causes, usually making T-shirts with slogans to raise awareness and funds.
Designers Tom Ford, Zac Posen and Christian Siriano are part of the Everytown Fashion Council, advocating for the gun violence prevention organization.
And more and more brands are standing out by putting their money where their mouth is and actually donating money to the causes they support, like Gucci did.
By the way, gun control is a very personal issue for Gucci because in 2016, one of their employees was killed and another one, injured, in a mass shooting at an Orlando nightclub.
In their Pre-Fall 2018 add campaign, Gucci made its position very clear with a photo shot that reminded the students' protests in the 60’s.
Kenneth Cole also supports Gun Control and after the Newtown mass shooting in 2012, made a donation to the Brady Campaign to Prevent Gun Violence.
Patagonia, the outdoor sportswear and gear brand, has built the company with extremely high environmental and labor standards, they use fair trade and have already donated $ 89 million Dollars for environmental and social work since 1985.
Patagonia sates that ” As a company that uses resources and produces waste, we recognize our impact on the environment and feel a responsibility to give back. For us, it’s not charity or traditional philanthropy. It’s part of the cost of doing business. We call it our Earth Tax”.
Dolce & Gabbana is another brand that has helped, over the years, not only financially but also with their work, several great causes.
They designed a limited edition of 14 different models of T-shirts that were sold at $200 each with all proceeds donated to Naomi Campbell’s organization “Fashion for Relief” that raises money to bring help to people in need in various countries.
They also created a doll to raise funds to support the cost and cure for chronic and terminal diseases in children.
They sponsored an online charity auction with GQ Magazine and eBay, the foundation “just keep living” that helps teenagers in risk situations, received all proceeds from the auction.
And beside their work in fashion, Dolce & Gabbana have co-written almost 2 dozen books whose proceeds are donated to the Butterfly Onlus Charity “école sans frontières” and other charities such as the Children’s Action Network.