As cool as it gets
Photos courtesy of Blanche
You must know by now how much we love Scandinavian fashion and lifestyle, and I'm happy to present to you the new Danish brand that I am currently obsessing about, Blanche, and the label's contemporary, yet timeless, clothes in natural and sustainable materials for the eco-conscious fashion-enthusiasts.
Blanche started with a denim collection, and then added on a womenswear line, Blanche Atelier. Both lines are thought for modern women on-the-go who like minimalist design, good quality and fit, and who are looking for environmental-friendly brands.
The Danish fashion label uses organic and recycled fabrics with the Global Organic Textile Standard stamp, and also, uses surplus fabrics, pure cashmere and merino, and pure leather.
Founded two years ago by Mette Fredin, the brands’ creative director, and Melissa Bech, the commercial director, the cool label makes almost everything in Copenhagen. The duo explores different ways of working with denim, using new cuts and washes and say that “ to us, our design is about the values and sentiments of the people wearing the clothes rather than who they are.”
We love the chic and seasonless designs, the immaculate tailoring and the good quality of these long-lasting basics, so very in tune with today’s Zeitgeist. In Vienna, you can find Blanche garments at QWSTION Store or check here for retailers in Germany and other European cities.