Lyst is the biggest fashion shopping search platform, offering products from 17,000 of the world’s leading brands and stores. In addition, the app releases every three months its quarterly index ranking the top trending fashion brands and products. Now, it’s time for the Lyst Year in Fashion report prepared by the premium shopping platform that tells us how 2021 was and what to expect for 2022.
How does Lyst data work?
The online shopping app analyses over 150 million fashion shoppers and their habits throughout the year. They review their searches, views and purchases to pinpoint what was trending in 2021 and what’s next for 2022. So, check the Lyst report 2021 to understand where fashion is going and know what to buy for next year beforehand.
2021, the year of hope and joy.
In short, 2021 was a year of crucial changes with the advent of the vaccine and the transition from social distancing to the “new normal”, including going back to the office. So, next is the top trending fashion moments, according to the 2021 Lyst report.
- Party time: We’re ready to party again. So, sales of bright-coloured clothes rose 191%, and rainbow beaded jewellery skyrocketed 545%. Additionally, searches for high heels grew 233%, and one-shoulder tops jumped 73% in one month. In the same vein, mini skirts and dresses were among the fastest-rising trends in 2021.
- New office look: Many of us had to re-adjust to working at the office again. Nevertheless, the pandemic and home office influenced our longing for comfortable clothes. And the Lyst report shows the rise of fashion trends like oversized suits and wide-leg trousers in 2021.
- The Olympics and the Met Gala: Sports events like the Olympics and the Euros brought back the interest in sportswear. But, on the other hand, the searches for Balenciaga rose 505% within 48 hours after the return of the Met Gala because Rihanna, Kim Kardashian and Elliott Page wore red-carpet looks by the fashion house.
- Fashion Week comeback: In-person runway shows were back during fashion month. After NYFW, searches for mini bags, Thom Browne skirts, and cut-out knitwear increased. And after LFW, shoppers searched for preppy fashion like loafers and Peter Pan collar shirts. Again, Lyst reports that Balenciaga generated the most online searches in 2021, after its fashion show collection in collaboration with The Simpsons, having a 355% increase in only 24 hours.
- TV influencing fashion trends: In 2021, several TV shows were highly influential, for example, Bridgerton caused a 23% spike in demand for corsets. Gossip Girl brought back the preppy style. And searches for the brand Halston skyrocketed 550% after the Netflix miniseries about the ‘70s disco-era designer. The Serpent sparked the interest in ’70s Boho staples, while the Squid Game was a source of fashion inspiration, hence the increase for tracksuits and Vans sneakers in colour teal.
- Fashion and TikTok: According to the Lyst report, TikTok took over fashion in 2021, bringing back nostalgic trends. For example, the fashion from the 2000s; searches for “Y2K” increased 389% this year. Additionally, because of films about Princess Diana, Bridgerton and a series about King Henry VIII, TikTok users were also fascinated by royalty style, hence the fashion trends “Royalcore”, and “Princesscore”. On the other hand, “Cabincore” was this fall craze on the app, with searches for flannel shirts and hiking boots spiking.
The 10 most wanted fashion products on the 2021 Lyst report
9 – Pangaia Hoodie
What’s next for 2022
- The Lyst report predicts that we’ll have space travel influencing fashion in 2022, as we told you here. We’ll see futuristic shoes and sneakers like the Yeezy Foam Runner, Nike Flyease, and the Converse Run Star Hike.
- Minimalism will be hotter than ever in 2022 thanks to the launch of Phoebe Philo’s namesake brand.
- After the Olympics, skateboarding and football inspiring luxury fashion trends in 2021, we’ll have soon the 2022 Fifa World Cup, consequently, team uniforms and sportswear will keep inspiring high-fashion brands.
- You can expect strange collabs happening next year, like Balenciaga and The Simpsons or Palace and Stella Artois collaborating in streetwear collections.
- As it already happened this year, the report says high-low outfits are a sought-after fashion trend we’ll keep wearing to the office in 2022. In other words, we’ll combine sharp tailored pieces with comfortable ones in soft materials.
Titel photo @ganni aw21.