The fashion brand you need to follow: Sacai Japanese contemporary style.

Sacai is a Japanese luxury fashion brand you should pay attention to. Karl Lagerfeld, Anna Wintour and Suzy Menkes are fans of the label. Additionally, Sacai is a fashion inspiration for many Japanese designers

Sacai’s style

Chitose Abe, né Sakai, launched in 1999 the label known for making luxury clothes that are at the same time formal and casual. Sacai men and womenswear have a creative fashion aesthetic of hybrid garments. Sacai style combines feminine ruffles and pleats with masculine tailoring, classics with innovative and experimental fabrics. Additionally, different patterns and textures are juxtaposed. The result of the way the designer subverts the normal construction of a garment is always whimsical and unique. For example, the shirts combined with T-shirts or the jackets with shirts, that seem different depending on the angle from where you’re looking.

Model Kaia Geber wearing two looks by the Japanese brand Sacai for fashion campaign.

Sacai A/W 2018 fashion campaign

British photographer Craig McDean shot the beautiful Kaia Gerber for Sacai A/W2018 fashion campaign. The model looks stunning in the designer’s surprising creations. By the way, Chitose Abe is not new to fashion. In fact, she’s the daughter of a seamstress and grew up in Japan making doll’s clothes. She recalls that her mother refused to go out with her because of her avant-garde way of dressing. Her modern take on fashion has always been a way of expressing herself.

Model Kaia Gerber wearing two denim looks by the Japanese brand Sacai in fashion campaign.

After moving to Tokyo, Abe began working in fashion as a pattern cutter at Comme des Garçons. She then worked for Junya Watanabe for eight years. When launching Sacai, she replaced the K in her maiden name with a C in her fashion label. This was a way she found to separate her personal and professional lives. Sacai is the darling of fashion magazines that feature her unusual creations on their glossy pages. The designer is so influential that Vogue cited her as being responsible for breaking the barriers between casual and formal.

Model Kaia Gerber wearing the Japanese brand Sacai in fashion campaign.

In 2008, Sacai took part in the Paris Fashion Week for the first time. This year, the Japanese label presented once again, a fabulous fashion show. Abe described the collection as being a “melting pot of  Sacai tastes“. Her hybrid creations got an extra-glamorous touch thanks to the leopard spots and fake fur. For her Pre-Fall 2019 collection, the designer collaborated with Nike. She created four hybrid sneakers, including one with a fur-tongue, that she’s just presented on the Paris Fashion Week runway and that will be out in the stores later this year. 

If you purchase something through the links in this post, Notorious-mag will get a commission.

Photos courtesy of  Sacai 

VIDEOTHEQUE
Watch-all-Toggle