Decoding the Asian-Girl style

7. November 2018

All photos via Shutterstock

We are obsessed with the Asian-Girl style! It is fun; it is bold and full of zest. Aren’t we all tired of the“Ladies who lunch“ perfect look?

Asian celebrities such as the South-Korean members of the pop group Blackpink and the Japanese pink-haired identical twins, Ami and Aya, have caught everyone’s attention at the fashion weeks in Paris, Milan, New York or London with their colourful outfits and inimitable style. 

Decoding the Asian-Girl style

Somehow, the Asian girls manage to put together looks with all trends at once or to wear logo-mania from head to toe and still make it look effortless and casual. Nothing seems to much for these girls. Wear a pink wig, yellow dress and purple boots? Sure. Unicornrainbow hair, fluffy pink coat, platform heels and a gold handbag? Why not? Mix florals, colourful, cartoonish illustrations, silky bombers and accessorise it like you mean it? But of course! 

Decoding the Asian-Girl style

The street-style “Kawaii”, which is the Japanese word for “cute” or “able to be loved”, is already part of the pop culture not only in Japan but also in its neighbouring countries – just think of Hello Kitty and all Nintendo’s characters that have been around forever. And the Asian girls’ cute outfits seem amazingly natural as if they woke up every day already looking like Anime cartoon characters. “My outfit?” you might hear them say, “Oh, this is just a little something I’ve put together to swing by the supermarket to get some candies”, because obviously, we all know that candy, in all colours of the rainbow, is all these pop-fashion icons eat. Well, this last bit of information might not be very accurate. Alright, alright, it’s not accurate at all, as a matter of fact, I may have been slightly carried away by my imagination, but then again, maybe not, who knows?

Decoding the Asian-Girl style

Here in Vienna, there are so many Asian tourists that we even have souvenir shops with Japanese shop attendants and tags written in Kanji. When walking in the first district, the heart of Vienna, we can spot them from afar because of their colourful looks and joyful attitude. And their fun style is not restricted to young girls only; it is quite common to also see more mature women wearing some playful accessories like neon handbags, vivid tights and kickers, bright statement jewellery, and big hats.

Decoding the Asian-Girl style

The reason why we like so much the cute and vibrant style of the Asian girls is that it reminds us that fashion -and life, for that matter – should be fun, even when you’re wearing Chanel from head-to-toe!

Don’t take yourself so seriously.



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