Coronavirus has stopped the world, and in response, the CFDA and Vogue announced a Fashion Fund for COVID-19 Relief. The fund aims to help small businesses and workers in the fashion world affected by the pandemic.
This is not the first time Vogue and the Council of Fashion Designers of America have partnered to do good. Together they organized, 15 years ago, the 7th on Sale, an event to help during the AIDS crises. In the same vein, they launched after 9/11, the CFDA/Vogue Fashion Fund in support of the next generations of designers. Then came Fashion Night Out, in 2009. The event happened in several countries, to boost the economy in a moment of need.
Now, with the Coronavirus crisis, they brought back the Fashion Fund. It will bring forth the much-needed support to all those who might lose their businesses and jobs, from designers to retail workers.
They want to inspire and show people that in moments of crisis, there is always something we can do. So, they are launching a video series called A Common Thread. The videos show how everyone in the American fashion industry is being affected by COVID-19. Also, we’ll see what the Fashion Fund is doing to help them. For instance, Ralph Lauren has already donated 10 million dollars to the fund.
Watch A Common Thread to see behind the scenes of the fashion world. And, if you can, contribute to the Fashion Fund here.
The five first videos are already on air. Watch Jennifer Miller, a pattern maker at Brandon Maxwell, talk about the steps they’re taking and the challenges they’re facing right now.
Images courtesy of CFDA and Vogue