The beautiful capital of Austria has more to offer than just waltz and Wiener Schnitzel; it is an international melting pot and a great place to buy fashion, with plenty of luxury fashion houses in its city centre. But the best shops for fashion in Vienna are as diverse as its inhabitants; this is why you can find many smaller and trendier shops out of the 1st district. These are the go-to stores of the fashion-savvy in Vienna because they fly under the radar.
To help you navigate shopping like a pro, we hand-picked the best shops in Vienna to buy fashion.
Located on Praterstrasse 11-13, in the 2nd district, Song represents some of the most radical ideas in fashion, but the store also houses art exhibitions and presents furniture design. So visit Song if you’re looking for one of the best shops in Vienna to buy fashion. In fact, you will see garments and accessories from fashion brands that go from Balenciaga and Stephen Jones millinery to the Belgian fashion designer Dirk Van Saene. But there’s also furniture and other pieces from various designers, like for example, the Austrian artist Mathis Esterhazy and the Dutch Piet Hein Eek, one of Europe’s most prominent leaders in sustainable art and design.
The concept store located in the 4th district, on Margaretenstrasse 45, sells, as the name suggests, unique pieces and limited editions, perfect for those who like to wear looks you don’t see everywhere. You will find minimalist garments and statement accessories from young fashion and furniture designers.
Pregenzer Fashion Store
Julia Pregenzer created her namesake store to offer clothing and accessories with attention to details. This is one of the best shops in Vienna for durable materials, finest workmanship and affordable prices. Pregenzer has her own fashion line but also sells selected brands. Fashion consultants are available for personal style advice at the shop located on Schleifmühlgasse 4, in the 4th district.
This cool store carries 95 brands from South Korea and Scandinavia. Check their unique collections on Neubaugasse 36, in the 7th district. We Bandits is the go-to shop for quirky fashion in Vienna. You’ll love their fashionable yet timeless pieces like maxi floral dresses and fun earrings and pins.
With a focus on ready-to-wear, Sight promotes emerging designers, both local and international, as well as its own brand, Sightline. Opened in 2007 by Vivienne Sakura Brands, Sight specialises on fashion with clean lines and easy silhouettes and focuses on ethical and sustainable production. Sight is for sure among the best shops in Vienna for minimalist and effortless chic office outfits. It is also where you can find the über-cool Japanese denim fashion in Vienna. The shop is on Neubagasse 46, 7th district.
Park Concept Store
Considered by many as the top of the best shops in Vienna, Park is the city’s first concept store. It opened its doors in 2004 on Mondscheingasse 20, in the 7th district. Markus Strasser and Helmut Ruthner curate avant-garde and contemporary fashion, art and print media. In the store’s 500 m2 you can find from Austrian fashion labels like Petar Petrov and Pelican Avenue to international brands like Ann Demeulemeester, Acne, Dries Van Noten and Raf Simon, among many others, including emerging designers. Besides fashion, you’ll also find accessories, jewellery, books and magazines, and even vintage furniture displayed in the two-floored store.
Also in the trendy 7th district, NFive is on Neubaugasse 5. The concept store was created to be a platform for clean and minimalist design and fashion in Vienna. NFive carries mainly Scandinavian brands, but also Austrian and international designers. Besides fashion, you can also shop high-quality shoes and bags, accessories and textiles at one of the best shops in Vienna.
Title photo courtesy of Sight.