Arket, the shop that is making us cheat on Zara Sustainable and affordable. 20. November 2018 DON'T KEEP THIS TO YOURSELF Arket is a Scandinavian label that, like a modern-day market, offers essential products for men, women, children and the home. But unlike most fast-shop brands, Arket sells affordable yet long-lasting garments that have a season-less design and high quality. If you are a Zara fan but would like to have more options where to buy stylish clothes with reasonable quality and accessible prices, this Scandinavian shop is the place for you. Arket’s concept The idea behind the Nordic label is to design fewer products that are each, the perfect version of themselves. Which means, finding the right items that become the solid foundations of all collections and re-designing them over and over again. The winner design only varies the materials, proportions and colours to adapt them to each season. So, when you find a perfect jacket or trousers, you will always be able to find new versions of these items. Arket’s design Arket is your go-to brand for those simple and versatile staple essentials that will last longer and are at the same time functional, understated and luxurious like only the cool Scandinavian design knows how to be. Sustainability Arket’s design and concept are modern and beautiful but its compromise with sustainability makes the brand unbeatable. On their website, the information about the materials and suppliers are transparent. They also inform the customers about how to prolong the lifespan of their products. And they sell products of other brands to complement their own collection such as the eco-friendly kickers Veja, among others because they believe there’s no need to reinvent products that have already been perfected. It is a fantastic way to approach the problem of over-production and waste in fashion. Where to find Arket The Scandinavian brand, which is part of the gigantic H&M Group, opened its first store in London in 2017 and already has several shops in the UK, Sweden, Denmark, Belgium, Netherland and Germany, in Munich, Berlin and Hamburg. Each store has a coffee shop that serves healthy, vegan and vegetarian food, to restore your energy after all the shopping, because, believe us, you will want to try on all the clothes you see at Arket! If you purchase something through the links in this post, Notorious-mag will get a commission. Photos via Arket SAME SAME BUT DIFFEREN Major sneaker trend fall 2020: sustainable brands Zalando x Adidas. Notorious-Mag online shop introduces Virusclin Our first brand. Collagerie, a new-concept online shop that you will love Our bag is never empty. Hurry; H&M’s Spring ’20 Studio Collection is out Get yours before they're gone. Spanish brands we are in love with There's life outside Zara.