Timeless and chic

10/16/2019

Photo by Peter Lindbergh, courtesy of Donna Karan

As we already told you, the ‘90s are back with the revival of trends such as power suits, plaids, polka dots, overalls, neon colours, bucket hats, platform shoes, turtlenecks and baguette bags, to name a few. But besides all these trends, two designers shaped the way women dressed in the nineties, and their style is totally contemporary; Giorgio Armani and Donna Karan.

Giorgio Armani is well-know for his clean, tailored designs. He launched his namesake label in 1975. Five years later, he famously designed the costumes for the unforgettable “American Gigolo”, the movie that made a generation fall in love with Richard Gere. The Armani woman was -and still is- chic, very chic, wearing sleek pantsuits and dresses with clean lines in white, black, beige or grey. The Armani style of the ‘90s is back in full force, and we couldn’t be happier about it!

The '90s Giorgio Armani and Donna Karan style is totally now!

1993 and 1996 campaigns shot by Peter Lindbergh for Giorgio Armani

The second designer that marked the ‘90s with her chic minimalism was Donna Karan. The New Yorker fashion designer was a pioneer in the mid-eighties when she launched her eponymous label. Her first collection was “Seven Easy Pieces”, with which women could create several sleek looks by combining the easy-to-wear garments. By the early nineties, Donna Karan had already become the epitome of simple and refined elegance. Her monochrome pieces that took women from the office to the night out are as relevant today as they were back then.

The '90s Giorgio Armani and Donna Karan style is totally now!

1992 campaign shot by Peter Lindbergh, courtesy of Donna Karan

Karan designed power suits and wonderful outwear in hues of black, beige and grey, for the working woman-on-the-go. In 1992, she released the now-famous ad campaign “In Women We Trust”, shot by the iconic Peter Lindbergh, which showed a model being sworn in as the President of the United States, now talk about empowerment!

The '90s Giorgio Armani and Donna Karan style is totally now!

1992 campaign shot by Peter Lindbergh, courtesy of Donna Karan

The clean lines and block colours of the outfits of both Giorgio Armani and Donna Karan were as chic as it gets. They usually completed their minimalist looks with statement necklaces or brooches that gave femininity to the slightly masculine clothes, achieving a perfect balance and subtle sexiness.

The elegant and timeless Armani style of the nineties is so up-to-date and on-trend today that it is no wonder the Italian house tapped the supermodels of that time for its new ad campaigns. Kate Moss is the face of Giorgio Armani’s autumn/winter campaign shot by photographers Mert Alas and Marcus Piggott.

The '90s Giorgio Armani and Donna Karan style is totally now!

2019 campaign shot by Mert Alas and Marcus Piggott, courtesy of Giorgio Armani 

And Peter Lindbergh shot four of the original supermodels’ team he used to work with in the past, Stella Tennant, Eva Herzigova, Yasmin Le Bon and Nadja Auermann, for Armani’s “New Normal” campaign. The designer explained he chose “iconic women with strong personalities to show that feminine beauty is ageless (…) and convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life."

I hope you're as inspired as I am by these beautiful images; let's make the world elegant again ;)

 

CS

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