Eastern Europe is fashionable right now!


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Fashion’s never-ending quest and never-quenching thirst, for new and different has already taken us to several parts of the world. Eastern Europe is right now, extremely fashionable. And quite rightly so.

Because of the World Cup, all eyes are on Russia and Russian fashion and lifestyle.

But even before that, the world had already started paying attention to Eastern Europe, more specifically, the former Soviet Republic of Georgia and its capital, Tbilisi, because of Balenciaga’s creative director and founder of the über-trendy brand Vetements, the Georgia-born designer Demna Gvasalia.

Now it’s the turn of Hungary and Hungarian fashion.

The Central-European country has been an inspiration for street style for a while now and has been producing some great designers. Many fashion magazines such as Vogue, have featured Hungary on their glossy pages.

Hungary is already well-known for its stunning capital, Budapest and good wine. Did you know that world-famous Estée Lauder, the beauty products mogul, was born in Hungary? 

Hungarian fashion scene is very creative and rich, with many conscious brands opting to offer locally-made collections.

Here are some designers we think you should get to know:


Sandra Sandor launched Nanushka in 2006, after graduating from the London College of Fashion. Ten years later, Peter Baldaszti joined the brand as its CEO. Nanushka’s collections are versatile and modern, yet feminine. She shows them at the NYFW and they are available at  Bergdorf Goodman, Selfridges, Liberty and Browns, Net-a-Porter and MyTheresa among others.

Nanushka Pre Fall 2018


The Budapest-based brand was launched in 2011 by designer Eszter Áeron, who produces all her pieces locally. She comes from a family of tailors, hence her tailored and structured silhouettes. She says the aesthetic of the socialist era is an inspiration for her pieces that have already appeared on Vogue and The New York Times.

A?eron Spring Summer 2018


Dóri Tomscsányi launched the Hungarian fashion label while still in University. His designs come in minimalistic shape but with colourful prints that he draws on freehand. They’re all produced in Budapest with sustainable materials

Tomcsanyi Spring/Summer 2018

Heni Herold 

The designer launched her eponymous label, Heni Herold, in 2011, after studying knitwear and fashion design at the Moholy-Nagy University of Art and Design. Her elegant and sleek outfits are, for now, only available directly from the Hungarian designer.

Heni Herold