To be worn now!


We spotted 3 big trends in the London Fashion Week and in the streets of London a week ago.

Although what the designers showed in the London Fashion Week 2018 is what we will be wearing next season, we can already start incorporating some of these trends in our wardrobe right now.

Before you go shopping for any new clothes or accessories, you should read here which are the big trends in London during LFW, to make sure you buy now things that you will be able to keep wearing throughout  Spring and Summer, looking stylish and trendy before anyone else!

So here’s what you should be looking for when shopping:

1 - Trenchcoat


Street style trends in London: trench coats


Paying tribute to British Heritage, fashionistas, models and fashion journalists have chosen the trench coat as the outwear number 1 during LFW.
We could see them everywhere and in all kinds of styles, from the traditional beige or checked - au revoir Christopher Bailey - to patent gloss finishes.

By the way, in the beginning of February we had already showed you here the trend of trench coats with patent gloss finishes.

2 - Green


London Fashion Week 2018_Trends_Street Style_Green


The 2018 Pantene colour is purple, but during London Fashion Week,the colour that stood out everywhere was green, more specifically, Hunter Green, that dark green you would wear in the countryside. The Duchess of Cambridge attended the BAFTA Awards in a Jenny Packham hunter green dress. Although she chose to wear green instead of the omnipresent #timesup black that all the other celebrities wore, the Duchess was aligned with the trend spotted in London's streets in the last days. Hunter Green rules!

3 - Denim


street style London fashion week showing the new Denim trend

London has always had the perfect mix between high end style and real street style.
Home of the “Swinging 60’s”, the Beatles and the Rolling Stones, Twiggy and mini-skirts in Chelsea and groovy hip people cruising up and down the King’s Road. 
London is also the city where the Punk movement was born and where its wild members used to meet, at Vivienne Westwood’s “World’s End”, her epic first boutique, and it still continues up to now genuine, with young and rebel energy. This is why Londoners are wearing denim in all shapes, loud colors and all-over patterns.

photo via WGSN