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There was a time when you could either buy good quality clothes that were expensive or affordable pieces with low-quality; there was nothing in between. Then came Zara and we all fell in love with the fast-fashion label, but we weren’t the only ones to like finding the latest trends at the Spanish giant high-street label, which means we started bumping into other people wearing the same clothes.
Luckily, a few more options have appeared lately; and these are the three go-to brands we are buying for good quality and reasonable price - sorry Zara, it’s not you, it’s us.
The newest member of the gigantic H&M group, the fashion label Arket offers affordable and seasonless designs with good quality. Arket is a big favourite for fans of the Scandinavian lifestyle that unites practicability with a clean and cool design. The label offers sleek basics that you can wear season after season.
& Other Stories
With creative ateliers in Stockholm and Paris, & Other Stories designs collections that aim to last and that are affordable. The label offers all you need for your look, clothes, shoes, bags, accessories; you name it. Even Queen Letizia of Spain is a fan. She wore a black leather belted dress with kimono sleeves to the opening of ARCO 2019, a contemporary art fair in Madrid.
Cos, short for Collection of Style, is the elegant sister of H&M and creates classic essentials that have a timeless design with an artsy feel. The clothes are minimalist and chic as one would expect, coming from a Scandinavian brand; A-line skirts, tunics dresses, great white shirts and of course, lots of beige and black.