Fashion

Meet Hvala Ilija, A Bosnian Label Blooming In Vienna

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Hvala Ilija

Ilija Milicic’s fashion label, Hvala Ilija, introduces itself on their Instagram account as a brand that embraces ‘Austrian quality / Balkan mentality’. It is indeed menswear, but we most definitely fell for it. The key is, of course, the overall simplistic chic of it all. Gender roles are blurred and mix’n’matched endlessly: in the latest Hvala Ilija collection, slender, bald models wear bright flashy suits, but also cape-like mantels, skirts, and jumpsuits, with no added pretenses.

Vogue has taken an interest in the label and its designer and gives a brief introduction to its origins. Ilija Milicic grew up within the Viennese community of Bosnian, Serbian, Croatian, and Turkish immigrants. Fleeing from the war himself, Milicic’s collection reflects his own views of Balkan lives spent in Vienna.

Although one could think and assume the designer is following the evergreen 90s trend, his creations are not following much else than his ways of self-expression and reflections on his own story. So much that still Vogue reports his new lookbook will be shot in Bosnia.

In the gallery down here you can find our favorite pieces from the collection. And yes, we would wear each and every one of them.

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