Editors' Crush

Just Taste, A New Approach To Wine In Vienna

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Vienna might not be a major metropolis, but it sure never gets boring around here. Just as we started to wonder what the next big thing would be, we received an invitation to an opening. Some wine tasting was mentioned. Obviously, we were interested. What we found was something yet even more exciting.

Let us introduce you to Just Taste, a new approach to wine for wine lovers & connoisseurs alike. Coming from the world of Wine & Co., the founders decided to make wine buying a little more fun. Enter: the Just Taste wine shop/bar. Which is exactly what you imagine it to be. Thanks to a new technology which allows wine to stay awesome even after opening the bottle, you don’t need to buy a full bottle right away without knowing what you are signing up for. This shop has tables where you can chill and taste your wine for a very small price before deciding which one you want to buy. Or you can simply have a full glass, because it’s a bar. Got it?

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Another thing we fell in love with is their monthly subscription, soon to be a best-seller, we’re quite sure of that. With a 6-months or a 12-months subscription, any wine enamorado can receive a box of tastes, as well as a bonus to order his or her favorite (or any other wine on the online shop).

Just Taste is opening tomorrow, May 5 2017. Go say hi!

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