It is not a secret that every time you talk about Weekday, COS, & Other Stories, Cheap Monday or Monki, you are talking about nothing less but the giant mother of each and every one of them: H&M, of course. This big family is now welcoming a new child: Arket.
The new brand will launch this coming fall online and its first store will be opening in London. More interesting yet: it won’t be just clothing, but also home essentials. In-store cafés also seem to be a project in the making, with a focus on materials and lifestyle rather than crazy out-of-control mass-production.
Bonus fun fact: ‘arket’ is a Swedish word for ‘sheet of paper’, to symbolize the family’s fresh start.