If you’ve never heard of Le Labo, we’re here to fix it. This rather unique perfume brand seems to be, among other things, the only one around that can boast a manifesto. The manifesto makes some really good points. Here are our favorites:
We believe that there are too many bottles of perfume and not enough soulful fragrances
We believe celebrities should pay full price
We believe the future of luxury (hence of perfumery) lies in craftsmanship
We believe in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements
(from the Le Labo Manifesto – read the rest here)
And just from a few lines of this page, Le Labo already comes across as being all about craftsmanship, simplicity, and a rather refreshing no-bs attitude. Another peculiarity lies in the names of their fragrances: no-fuss, straightforwardness, and a certain elegance, no unnecessary fanciness allowed — take Bergamote 22 or Rose 31, for example, or the home fragrance Figue 15. Even the design makes it all the sleeker and desirable.
Here in Europe, you can find Le Labo in several corners — and while we are eagerly waiting for one in Vienna, we call ourselves lucky they have an online shop.