Fashion

You Can’t Help But Fall In Love With New Label Staud

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Photo via Staud / honestlywtf.com
Photo via Staud / honestlywtf.com

There are soulmates, soul sisters, and then there are soul labels. Those that when you see them they just seem to be tailored for you and your dream wardrobe. For us, that award goes to Staud.

A relatively young brand, Staud was born in 2015 as the brainchild of Reformation‘s former fashion director Sarah Staudinger and her business partner George Augusto. Place of birth is downtown Los Angeles, and purpose is to create price-wise accessible fine clothing with a kick to it. Well, we sure want all the pieces.

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