Alexander Wang: always surprising, and always in a very Alexander-Wangish way. This time it’s his SS17 collection to sweep us off our feet with a little musical movement. As we have already seen, this new year’s SS17 campaigns are all a good reason to look forward to some bright new take on fashion. And Alexander Wang is diving right in.
Protagonist of his campaign is a sort of fashion-oriented gang, lovely named WANGSQUAD, which features Die Antwoord singer Ninja. And the WANGSQUAD definitely manages to do the job: the resulting Alexander Wang SS17 collection emerges from the shooting (directed by Dutch Inez & Vinoodh) that tells all about the Wangian philosophy: street, parties, and edge.