Editors' Corner

Celebrate Christmas With Belvedere Vodka And Fights AIDS in Africa.

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Belvedere Vodka, the world’s original luxury vodka, teamed up with musician John Legend and South-African artist, Esther Mahlangu, to create a limited edition bottle of Belvedere Vodka (Red), to support (RED)’s fight. For every bottle you give or drink with friends, Belvedere contributes 50% of the profits to the Global Fund to help eliminate AIDS, Tuberculosis, and Malaria in Africa.

Esther Mahlangu_PR Visual 4

 

Esther Mahlangu and John Legend created a vibrant artwork, transforming the bottle in a message to spread the four values of the Belvedere (RED) campaign #MAKETHEDIFFERENCE: security, change, support, unity.

Since its foundation, (RED) products have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services. As Esther says, ” You can be Sotho, Zulu, English, or French, blood is one color.”

Let’s raise our glasses to Bono and Bobby Shriver who founded the initiative ten years ago.

Have a look at this great video,  that introduces the work of Esther Mahlangu.

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