Editors' Corner

THE NEW HUMANIC CAMPAIGN A/W 16-17 IS HERE!

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For the past three years, Notorious, along with Agency 4e7, has been participating in the conception and creation of HUMANIC campaigns, the largest Austrian shoe retailer. Among brands such as Tommy Hilfiger, Hugo Boss, Furla and Adidas, HUMANIC also offers an exclusive selection of shoes and bags.

Notorious and Agency4e7 are responsible for the brand position, videos and print ads, photo shoots, all digital and interactive strategy, and also TRENDSYLVANIA magazine, both printed and online versions.

The next Fall/Winter campaign 16-17 HUMANIC launches a new theme: Enjoy Life And Style.

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Life is good and beautiful; that’s why HUMANIC is making this invitation for us to enjoy every moment, especially the simple and everyday things.

This time, HUMANIC shows their Fall/Winter collection 2016-2017 in several 10 seconds videos, through the camera of photographer Wolfgang Zak in the streets of Hamburg. The soundtrack leads us to the crazy twenties, a time for parties, breaking conventions, explosions of creativity. So Enjoy it!

 




Click on the gallery to see HUMANIC’s highlights.

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