Just a few days ago, we praised Lonely Lingerie for their campaign which saw Lena Dunham and Jemima Kirke starring, unphotoshopped and unafraid. The campaign was widely praised by women all over the world, and for good reasons: the brand doesn’t believe in retouching, but in the reality of every woman’s body, and this, my friends, is more than refreshing.
Lonely Label is a design house based in New Zealand which believes lingerie should be worn by women as a “love letter to themselves.” They make clothes and swimwear, too, and it’s, of course, lovely. But lingerie is what their world is really made for (and of). Their products are real sexy, with a hint of retro and pin up inspiration, but the label wants to make sure you know it’s all about the comfort, too.
Lonely Lingerie aims for greatness, and we love all the finely crafted details that denote love and wisdom. For real connoisseurs.